Real-Life Case Study: How a Businesswoman from India Made a Smart Off-Plan Investment in Dubai
Meet Aishba – A Savvy Investor with a Vision
Aishba, the daughter of a well-known doctor from India, had been successfully running multiple businesses in Dubai for years. While she was familiar with the city’s thriving economy, she had never seriously considered real estate investment—until she saw the potential in Dubai’s off-plan market.
The Investment Decision
In 2021, Aishba decided to invest in an off-plan luxury apartment in Business Bay—a fast-growing business and residential district. The property was a branded one-bedroom residence developed by a reputed real estate company. With a total price of AED 1.4 million ($381,000), she opted for a flexible 60/40 payment plan, paying 60% during construction and the remaining 40% upon completion.
Challenges Along the Way
- Market Fluctuations – The real estate market was still recovering post-pandemic, making future appreciation uncertain.
- Choosing the Right Developer – She needed assurance that the developer had a solid track record of completing projects on time.
- Balancing Business and Investment – Running multiple businesses meant she had little time to oversee the investment herself.
How She Made It Work
✔ Consulted with a Trusted Real Estate Advisor – Instead of making a rushed decision, she sought expert advice to analyze the market, project credibility, and future growth potential.
✔ Picked a Prime Location – Business Bay’s proximity to Downtown Dubai and DIFC made it a hotspot for professionals, ensuring strong rental demand.
✔ Adopted a Long-Term Strategy – Rather than aiming for a quick flip, she planned to hold onto the property for rental income and long-term appreciation.
The Reward: A Profitable Investment
By early 2024, the property was completed, and Dubai’s market had surged. The value of her apartment had increased to AED 2 million ($545,000)—a 42% appreciation in just three years. Instead of selling, she listed it for rent and quickly secured a tenant paying AED 140,000 ($38,000) per year, giving her a 7% rental yield.
Key Lessons from Aishba’s Success
✔ Location is everything – Investing in a well-connected area with high demand ensures better returns.
✔ Developer credibility matters – Choosing a reputable developer reduces risks of project delays or quality issues.
✔ Timing plays a role – Entering the market when prices are low and holding onto a property can lead to greater profits.
✔ Diversification is smart – Aishba balanced her business income with real estate, securing an additional revenue stream.
Final Thoughts: Is Investing in Off-Plan Properties in Dubai Worth It?
Aishba’s experience highlights why off-plan properties can be a smart investment when approached strategically. By choosing the right project, developer, and location, investors can maximize their returns and build long-term wealth.
👉 Looking for the best off-plan properties in Dubai? Our experts at La Foret Real Estate can guide you to the most profitable opportunities. Get in touch today!
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PS Line:
In this case study, we have used the name “Aishba” at her request. While this is the name she is commonly known by among family and friends, it is not her real name. For privacy reasons, she has chosen not to disclose her full legal name.
