Case Study: How Janima Oxford & Saffon Expanded Their Family Wealth Through Dubai’s Real Estate Market
From London to Dubai: A Smart Investment Move
Janima Oxford and her brother Saffon come from a well-established business family in London, owning multiple hotels and successful ventures across the UK. Having grown up in a financially strong environment, they were always encouraged to explore new business opportunities. While their family’s wealth was secure, Janima and Saffon wanted to step outside their home market and find a high-growth international investment that would give them strong returns over time.
They initially considered several options—expanding their hotel chain, investing in luxury retail brands, and even stepping into the tech startup space. However, none of these options matched their expectations in terms of long-term stability and profitability. That’s when they turned their attention to Dubai’s booming real estate sector—a market that was growing fast and offering some of the best investment returns globally.
Why Dubai? The Factors That Convinced Them
Being seasoned investors, Janima and Saffon didn’t make impulsive decisions. They spent months researching and consulting with financial advisors before committing to Dubai’s property market. These key reasons influenced their choice:
✔ High ROI on Real Estate Investments – Compared to London and other European cities, Dubai offered relatively lower property prices but much higher rental yields.
✔ Tax-Free Benefits – The UAE has no property tax or capital gains tax, making it an attractive option for global investors.
✔ Strong Infrastructure & Development Growth – Mega projects, luxury communities, and a futuristic vision meant that Dubai’s property values were expected to appreciate significantly over time.
✔ Investor-Friendly Policies – The UAE government allows foreign investors to own freehold properties in premium locations, making it easy to secure long-term assets.
After carefully weighing their options, Janima and Saffon made the decision to invest in Dubai’s off-plan real estate market.
Choosing the Right Properties – A Strategic Move
As first-time investors in Dubai, their main challenge was finding the right projects that would give them the best returns. Instead of navigating the market on their own, they reached out to La Foret Real Estate for expert guidance.
With the help of La Foret’s investment consultants, they carefully selected multiple off-plan properties, including:
🏡 A luxury waterfront apartment in Dubai Marina – Ideal for high-end short-term rentals and expected to appreciate in value.
🏙 A serviced residence in Downtown Dubai – Located in a prime tourist destination with strong rental demand.
🌿 A spacious villa in Dubai Hills Estate – A long-term investment targeting expatriate families looking for premium living spaces.
By choosing a mix of properties across residential, serviced, and luxury rental segments, Janima and Saffon ensured that their investments would generate steady returns while appreciating in value.
How La Foret Real Estate Helped Maximize Their Success
For Janima and Saffon, working with La Foret Real Estate made all the difference. Unlike many other agencies they had spoken to, La Foret provided them with:
✅ Exclusive Off-Plan Deals – They got early access to premium properties before prices increased.
✅ Market Insights & Growth Analysis – La Foret’s expert team helped them choose the best areas for long-term appreciation.
✅ Hassle-Free Investment Process – The agency handled all legal paperwork, financial arrangements, and negotiations on their behalf.
✅ Ongoing Support – Even after purchasing their properties, they continued receiving investment advice for future expansions.
The Outcome: Strong Returns & A Future-Proof Investment
Fast forward a few years, and Janima and Saffon are already seeing exceptional returns on their Dubai investments. Their rental properties have high occupancy rates, and the appreciation in value has exceeded their initial expectations.
Janima shares her experience:
“Dubai has completely changed the way we look at real estate investments. The opportunities here are far beyond what we had in London. With the right strategy and expert advice, it’s possible to secure both immediate rental income and long-term capital growth. Investing in Dubai was one of the best financial decisions we’ve made.”
Final Takeaway: Why Dubai’s Real Estate Market Is Worth Exploring
Janima and Saffon’s journey highlights why international investors are shifting their focus to Dubai. The city’s tax-free investment benefits, high rental yields, and continuous infrastructure growth make it one of the best places in the world for property investments.
Whether you’re a first-time buyer or a seasoned investor, working with an experienced real estate consultancy can be the key to making the right investment decisions.
If you’re looking for expert guidance on Dubai’s real estate market, La Foret Real Estate is here to help.
📞 Call us today: (+971) 45 88 5900
📩 Email: info@laforet.ae
📍 Visit us: Hassanicor Building, Sheikh Zayed Rd, Dubai
🌍 Explore Properties Online: La Foret Real Estate
PS Line: In this case study, we have used the names “Janima Oxford” and “Saffon” based on their preference. While these are their known names among friends and family, they have chosen not to disclose their full legal names for privacy reasons.
